I put a customized set of share links on each public page of the site, at the bottom of the left navigation menu. In addition, I set up directory pages
for Conklin on:
I administered three of Conklin's Facebook pages
as well as the corporate Twitter account. The corporate account had 4 "likes" when I started; when I left it was over 600. Another employee took over administering the roofing page in the fall of 2012.